Not every step in the sales funnel need be explained with video.
Below is a project we did for engineering design firm Ciholas - to explain their invention process.
1 - Identify the Problem
(Identify the problem)
Conceptual Analysis
Every project can be broken down into a problem that needs a solution. At Ciholas, we specialize in working very closely with our clients to integrate their existing knowledge of the marketplace and product requirements with our technical expertise about the possibilities and associated trade-offs. In some cases, Ciholas has already internally developed certain relevant concepts and algorithms as part of our Intellectual Property portfolio that we can leverage for the client. Our experience with every aspect of the design process allows us to provide unique solutions to today’s problems using the very latest in technology.
(Best solutions to the problem)
Idea Creation
At this phase of our process we define the electrical, mechanical and software “architecture” of the product. This is a high-level description of what could be developed and how the different system components will work together. Included at this level is research on competing products, applicable new technologies, and testing proof-of-concepts.
2 - Find the Best Solutions
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3 - Add Ciholas Expertise
(Our Expertise at Work)
Engineering Design
During the design phase of a project, we develop the specific electrical, mechanical, and software components of the system. This involves the creation of electrical schematics, laying out printed circuit boards, designing RF components, developing solid models of mechanical parts, and coding for micro-controllers, processors and FPGAs. This phase contains the bulk of our development work. To do this, we use several different CAD packages and simulation tools to ensure that the design is robust and works properly on the first try. We pride ourselves on elegant production-ready solutions often eliminating the need for costly prototype builds and design revisions.
(How we make you a leader in your industry)
Prototyping/Manufacturing
The design phase concludes with the creation of a small quantity of functional prototypes. This phase migrates those functional prototypes to factory production. First we put the prototypes through a series of engineering tests to fully validate the design. Then after completing any necessary modifications, the units are tested and field trialed by the client (and sometimes the end users). The final piece of the process is to roll all the accumulated test feedback into a final production release. Ciholas then works with our clients to find the right manufacturer, set up factory acceptance tests, acquire regulatory acceptance (if necessary), and support production as needed.
4 - We Make You an Industry Leader
5 - Product Support Continues
(Final product does not equal end of relationship)
Full Product Support
While a lot of engineering firms see final production as the end of their relationship with their clients, there are a variety of other services that our experience and expertise helps to provide.
• Intellectual Property
• Bug Tracking
• Repairs
• End of Life Cycle
Editorial Content primarily by Ciholas. View this presentation at Ciholas.
Our Easy Process
We take the load off your shoulders while keeping you in the loop at each stage:
WE LISTEN
You talk. We listen, gathering information as we go. About your objectives. Your target market. What keeps your customers up at night. Our brief questionnaire helps get to the heart of your story and the type of information we know we need to produce a great, effective video for you. We also provide creative ideas - the “hook” that catches viewer attention.
WE WRITE
The script is the heart and soul of your video. It's where creativity comes to life. We write the script and send it back to you for approval. Next, we do a storyboard for whiteboard videos, and an art gallery for other video styles. You review and request revisions if needed. We work on it until you’re satisfied. We’re good. Most of our customers don’t need many revisions.
WE CREATE
Your video! Here’s where it all comes together. Our narrator narrates and our editor edits, adding animation, music, sound effects and other nifty stuff until: Voilà! A masterpiece! Your masterpiece.
WE DELIVER
Once your video is edited we put it online for you to review. We make revisions if needed, and done! Yes, we offer unlimited revisions. NO, you won’t need them. Unlimited revisions are typically offered by off-shore production houses to overcome communication issues We’re 100% made in America and don’t have this problem.
